This factsheet provides a concise overview of the key information about Museum Villa, intended for press and media professionals.

1. Basic Information

2. Key Dates

Westergas Neighborhood Festival

On Sunday, 31 August, Villa will open its doors once for an exclusive sneak preview for local residents attending the Westergas Neighborhood Festival.

Press Day

Tuesday, 9 September 2025. A tour will be given through Villa, there will be opportunities for photo and video, and founders and artists will be available for interviews and questions. Register via: communications@museumvilla.com

Grand Opening

Friday, 12 September 2025 – private opening event.

Public Opening Date

Saturday, 13 September 2025

Museum Night Amsterdam

Saturday, 1 November – Villa participates in Museum Night Amsterdam

Amsterdam Dance Event (ADE)

Thursday 25 and Friday 26 October – Villa participates in ADE

3. About Villa

In short

Villa is a museum for contemporary, multidisciplinary art located in a monumental building at the Cultuurpark Westergas in Amsterdam. The museum presents a rotating collection of playful and autonomous artworks that speak to visitors directly and invite them in.

Villa targets a broad and diverse audience and works closely with artists to keep each exhibition surprising and fresh.

Mission

To make innovative, experiential, contemporary art accessible to a broad audience.

Vision

We believe art contributes to a better and more beautiful world. Art inspires, moves, and connects. It makes you feel, think, and look at the world differently. And it’s simply a lot of fun.

Sometimes art can feel difficult — as if you have to understand it before you can enjoy it. Villa focuses on art that touches you immediately.

At Villa, it’s love at first sight: first butterflies, then the stories behind the artists and their work. Not the other way around.

With our compact, sensory setup and focus on international work that is still rarely seen in the Netherlands, Villa offers a fresh addition to the current art landscape.

In doing so, we bridge the gap between tourist attractions and more institutional museums — and remain accessible to a broad and diverse public.

Strategy & Positioning

Villa is built from the ground up by and with artists. Together we ensure each artwork is shown to its best advantage.

The exhibitions change regularly, keeping every visit surprising and Villa relevant.

Villa is a private museum and operates entirely independently — Villa receives no public funding. This independent position allows us to be agile, follow our own path, and remain distinctive. Because Villa is built by and with artists, they share in the museum’s success financially.

Audience and Target Groups

Everyone is welcome at Villa. We target a broad and diverse audience: from young to old, including families, tourists, culture lovers and day-trippers.

More specifically, we focus on the following segments from the Dutch cultural Target Model:

1. Starting Culture Seekers

2 Curious Future Grabbers

3 Cultural Omnivores

4 Lavish Culture Lovers

5 Culture-Eating Families

6 Classical Culture Aficionados

4. About the Art and Artists in Villa

General

All artists at Villa use a strong visual language and create experiential art that directly engages the senses. Their work is investigative, physical, and visually striking, exploring themes such as the body, identity, space, and experience — often with a playful and sometimes critical undertone. Notable is the use of humour, alienation and/or the surreal.

The artists work in a multidisciplinary way, experiment with media and materials, and intentionally seek interaction with the viewer and the context.

Artworks by 14–18 artists are exhibited simultaneously in the 12 rooms and other spaces of Villa. By rotating new work frequently, Villa gives a platform to around 35 artists each year.

Villa opens with work by:

Elsemarijn Bruys, Folkert de Jong, Gilleam Trapenberg, Levi van Veluw, Max Siedentopf, Thomas Trum, Vera Gulikers, Willem de Haan, Yamuna Forzani, and Zoro Feigl.

More names will be announced in July and August. At the end of August, more information will follow about the works that the artists will show at Villa.

Installation is currently taking place (June–August 2025).

For detailed biographies of the artists:

museumvilla.com/pers/bijlage-1-over-de-kunstenaars-van-villa

For more detailed and up-to-date information about the art at Villa:

museumvilla.com/straks-te-zien

In-depth Information in the Exhibition

At Villa, you won’t find long wall texts. Visitors are first invited to look, experience, and feel. Using QR codes, they can access background information during their visit — and after the visit, they can explore more in the so-called “deep dive” environment on Villa’s website.

Audio Guide

At Villa, you won’t find long wall texts. Visitors are first invited to look, experience, and feel. Using QR codes, they can access background information during their visit — and after the visit, they can explore more in the so-called “deep dive” environment on Villa’s website.

Treasure Hunt

Children can join a free treasure hunt in which they are challenged to search for works by, among others, artist Koos Buster in various places throughout the museum.

Education

In autumn 2025, development will begin on offerings for schools and potentially other educational programming.

Villa Garden

Villa’s neglected garden is being renewed and transformed into the Villa Garden: a place where everyone — museum visitors and local residents — can enjoy the greenery, sculptures, and relax in the open air.

This project is a collaboration with Amsterdam-West District and the Westergas Foundation.

5. Visitor Information

Opening Hours

Every Tuesday to Sunday – starting Thursday, September 11 

Entrance Fees

Villa practices price differentiation to enhance accessibility. In addition, ticket prices vary based on time and day. This helps regulate capacity and ensures a pleasant visit.

Adults from € 17.50

Youth (13 to 17 years) from € 9.00

Children (0 to 12 years) free

Museum Card from € 14.00

City Pass free.

Memberships

Villa offers several options to enjoy exclusive benefits and support the museum. More info: museumvilla.com/doe-mee

Accessibility

Villa is located in a monumental building, which unfortunately comes with certain limitations. The building is only accessible via stairs and is therefore not suitable for visitors using a wheelchair, walker, or stroller.

The Villa team does its utmost to make the visit as accessible and enjoyable as possible. Admission is free for companions assisting visitors who are unable to visit the museum independently.

Getting There

Villa is easy to reach from Amsterdam Central Station via bus 18, 21 or 22, or a 30-minute walk. Tram 13 also stops within walking distance.

Paid parking is available near Villa, as well as in parking garages like Q-Park Westerpark and Parkeergarage Willemspoort.

6. Organization

Founders & Management

Adam Nillissen

Bas Koopmans

Cas Boland.

More information: museumvilla.com/pers/over-de-initiatiefnemers-van-villa

Legal Entity

Private Limited Company (BV)

Employees

8-12 employees

Sustainability

Villa aims to become one of the most sustainable museums in the Netherlands, embedded in the green and innovative environment of Cultuurpark Westergas.

In its first year of operations, Villa will initially follow the sustainability policy of Cultuurpark Westergas. At the end of 2025, this will be evaluated and, where

necessary and possible, additional sustainability policies specific to Villa will be formulated.

7. Other Facts & Figures